In qualitative research, finding the right people to talk to is the key to a successful project. Alphabetic Research is passionate about recruiting the best respondents, and then providing a safe and confidential environment to enable a valuable exchange – at our offices, online, on the telephone or at a specially scouted location.
Mini Groups : In-depth interviews and data mining with groups of two or three people
One-On-One Interviews : Dig deeper into respondents’ answers, without the distraction of other respondents
Online Focus Groups : Cut travel costs and time and reach geographically dispersed respondents
Ethnographies & Shop-a-longs : Onsite observation and interviews to better understand how your customer makes purchase decisions
Virtual Meetings : Video conferencing, recording and streaming services keep colleagues and clients engaged while holding project costs down
At Alphabetic Research, we believe in the power of genuine collaboration and the invaluable insights that result from it.
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